charly-picYour brand represents your face or image in the market place. Why is this so important? If consumers are not impressed with your look, they will look elsewhere to do business. Your business brand is the foundation upon which all of your marketing efforts will be built. So…what does your brand say about your business? Here are some things that should be carefully considered as you market your business.

1. Your business brand is either appealing to, or repelling your potential customers. Unfortunately, people do judge a book by its cover so you had better ensure that your cover is appealing, inviting and interesting.

2. Consider having a professional logo designed. The old adage says that a picture is worth a thousand words and in the business world – it may be worth thousands of dollars. A logo keeps your business in the minds of consumers because it builds brand recognition. When people shop around, they are looking for a familiar face to do business with and a logo they recognize is a much more suitable choice for consumers to investigate.

3. Establish your logo and use it consistently. This again, leads to the power of brand recognition. If people see your brand used properly and consistently across all mediums of your business, it gives the perception that you operate an established professional business.

4. Consider what your brand is saying about your business. Your brand, when carefully chosen, can deliver a very specific and powerful message about what you can offer your customers. This message may be what you do, the benefits of doing business with you or the value proposition that you offer. Choose carefully because people will be trying to identify your business message through your brand.

5. Build a strong brand image. A strong brand is built when it is used consistently over a period of time, and thus becomes an inexpensive way of marketing your business. When customers continue to see your brand or logo on your marketing materials, websites, social media networks, promotional items and other mediums, it can often motivate consumers to do business with you. Because of the various and numerous sightings of your brand, it establishes credibility.

6. Engage a professional brand master to help you develop your brand. If you need a logo, get a real graphic artist. If you need a website, hire a web designer. If you need marketing materials, find someone who has the expertise and skill needed to create branding materials that will look professional and polished. Focus on what you do best and invest in your brand.

Yes, there are other methods to find success with your business, but the importance of establishing a brand in the marketplace cannot be understated. Your brand says, “I am open for business. I am professional and capable of meeting my customers’ needs.” A professional brand says powerful things about your business. So, what does your brand say about your business. Invest in your brand and you will surely enjoy a healthy return on your investment.

Charly The Pearl is a graphic and web designer and the founder of Ultimate Business Solutions. She not only establishes a strong internet presence for her clients, she serves as a content writer and business development coach focusing on internet marketing.  The primary goal of her efforts is to help businesses understand and succeed at selling their products and services online. / 404. 518.8336