What Does Your Brand Say About Your Business?


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Categories :Articles, Branding

charly-picYour brand represents your face or image in the market place. Why is this so important? If consumers are not impressed with your look, they will look elsewhere to do business. Your business brand is the foundation upon which all of your marketing efforts will be built. So…what does your brand say about your business? Here are some things that should be carefully considered as you market your business.

1. Your business brand is either appealing to, or repelling your potential customers. Unfortunately, people do judge a book by its cover so you had better ensure that your cover is appealing, inviting and interesting.

2. Consider having a professional logo designed. The old adage says that a picture is worth a thousand words and in the business world – it may be worth thousands of dollars. A logo keeps your business in the minds of consumers because it builds brand recognition. When people shop around, they are looking for a familiar face to do business with and a logo they recognize is a much more suitable choice for consumers to investigate.

3. Establish your logo and use it consistently. This again, leads to the power of brand recognition. If people see your brand used properly and consistently across all mediums of your business, it gives the perception that you operate an established professional business.

4. Consider what your brand is saying about your business. Your brand, when carefully chosen, can deliver a very specific and powerful message about what you can offer your customers. This message may be what you do, the benefits of doing business with you or the value proposition that you offer. Choose carefully because people will be trying to identify your business message through your brand.

5. Build a strong brand image. A strong brand is built when it is used consistently over a period of time, and thus becomes an inexpensive way of marketing your business. When customers continue to see your brand or logo on your marketing materials, websites, social media networks, promotional items and other mediums, it can often motivate consumers to do business with you. Because of the various and numerous sightings of your brand, it establishes credibility.

6. Engage a professional brand master to help you develop your brand. If you need a logo, get a real graphic artist. If you need a website, hire a web designer. If you need marketing materials, find someone who has the expertise and skill needed to create branding materials that will look professional and polished. Focus on what you do best and invest in your brand.

Yes, there are other methods to find success with your business, but the importance of establishing a brand in the marketplace cannot be understated. Your brand says, “I am open for business. I am professional and capable of meeting my customers’ needs.” A professional brand says powerful things about your business. So, what does your brand say about your business. Invest in your brand and you will surely enjoy a healthy return on your investment.

Charly The Pearl is a graphic and web designer and the founder of Ultimate Business Solutions. She not only establishes a strong internet presence for her clients, she serves as a content writer and business development coach focusing on internet marketing.  The primary goal of her efforts is to help businesses understand and succeed at selling their products and services online.   http://ultimatebizsolutions.com / 404. 518.8336

What’s all this talk about Personal Branding?


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Categories :Branding

Phyllis Wallace 2013 HeadshotAs we embrace the social media age where we have seven to eight seconds to capture someone’s attention how do we consistently create a value proposition and communicate our unique personal impact? The answer is to Maximize Your Personal Brand.

Brand Defined is the essence of a promise of what will be delivered or expected. It is critical to identify and cultivate your personal brand [Promise + Experience = Relationship.] (Reference Managing Brand You by Jerry Wilson and Ira Blumenthal.)

The Promise Whether you are in sales, human resources or an entrepreneur, your legacy of success is dependent upon what you commit to (your promise) and how you live up to your promise. This determines the relationship. If you do not live up to your promises you will have a negative Return On Relationship ™ (ROR). Ted Rubin and Kathryn Rose define ROR in their book Return on Relationships: “As the value that accrues over time through loyalty, recommendations, and sharing.”

The Experience How do your clients, consumers and prospects experience your promise? One corporate C-Level Executive told me, “Always under commit and over deliver.” This statement has stayed with me for over 20 years of my business experience. You must make every effort to meet your stated commitments and perform with the highest level of integrity. In the classic business book The Seven Habits of Highly Effective People by Steven Covey he provided the following analogy. Each time we meet our commitments it is like making a deposit into someone’s emotional bank account and when we miss a commitment it is a withdrawal. Therefore, if we are consistently making deposits, then we have high credibility and trust with our colleagues conversely when we consistently miss our commitments then we are overdrawn on our emotional bank account. The result is a blemish on your Personal Brand and a decline in trust.

The Relationship A particular type of connection existing between people having dealings with each other. The relationships that you build, cultivate, or break all contribute to your personal brand. Each one is as unique and as fragile as a snowflake. One huge withdrawal and you may have to press the restart button to rebuild the lost trust.

Summary Your Personal Brand is a “Big Deal”. You have one whether you know it or not. Here are three tips to find out the state of your Personal Brand.

1. Ask your supporters and critics what they like best and least about your work and work style. Be sure to follow-up with a thank you for the feedback via a hand written message.

2. If you work in an office environment ask your Supervisor, Manager or Human Resource representative about a process to seek 360 degree feedback.

3. Check your social media: LinkedIn, Twitter, Facebook Fan Pages, etc. to see what people are saying about you and your posts. For example, do you have many likes and comments on your posts?

Miss PDW Enterprises was founded by Miss Phyllis D. Wallace. The company offers the Your Brand! Your Business! Your Way!™ training series, provides experts for short term projects and offers products by Blessings Unlimited. Contact Miss Phyllis Wallace today for a complimentary consultation at www.misspdwenterprises.com or 678.360.4112.